CRM connected to WhatsApp
Pain
Enquiries arriving on WhatsApp and dying there, invisible to the CRM and to management.
Solución
CRM wired to the official WhatsApp API, with assignment, history and follow-up alerts.
First reply in under 2 minutes
Case · Real estate
A real estate software development company for agencies and developers
As a real estate software development company we build the CRM, the property catalog and the portal integrations behind an agency: custom real estate software development for brokerages, agencies and developers, with the lead landing on WhatsApp in seconds.
The minute a lead is won or lost
A portal enquiry is asking several agencies the same question at the same time, and the one who answers first usually gets the visit. If it lands in a shared inbox somebody opens after lunch, you lost without ever seeing the lead — and your ad budget paid for your competitor's client.
- Portal leads landing in a generic inbox nobody owns
- Manual assignment: the fastest broker takes everything
- No visible pipeline, so older leads die quietly
- Property catalog in a spreadsheet, retyped on every portal
What we build
Capture, assign, nurture, close
Instant lead routing
A lead arrives from any portal and the right agent's WhatsApp rings within seconds, based on location, property type or shift.
- Webhooks from the portals you already advertise on
- Round-robin with real schedules and availability
- Escalation when nobody picks the lead up in time
One catalog, every channel
A property is loaded once and published to your site, the portals you connect and your WhatsApp Business profile.
- Two-way sync with the portals you use
- Listings and social posts generated automatically
- Local SEO organized by neighborhood
Visible pipeline and metrics
Every lead has a status, an owner, a next action and an SLA. Management sees which agent converts and which properties actually pull.
- Pipeline configurable per operation type
- Conversion by agent, source and area
- Alerts on leads left dormant
WhatsApp follow-up
Approved templates that send the property details, offer the visit and remind. The agent steps in when the lead is hot.
- Templates approved on the WhatsApp Business API
- Visit scheduling wired to your calendar
- Human takeover the moment the lead asks to talk
Typical situations
What we have in production
Central property catalog
Pain
Catalog in spreadsheets, photos in shared folders, listings written by hand.
Solución
One catalog with listings and social posts generated from a single upload.
Loaded once, live on every channel
Developer with several projects on sale
Pain
Each project on its own landing page, with leads disconnected from each other.
Solución
Unified landings with per-project tracking feeding a single CRM.
Funnel visibility per project
FAQ
What real estate agencies ask us
Does it connect with the portals we already use?
Yes. Where the portal exposes an official webhook or API we use it; where it doesn't, we read the enquiry emails it already sends you and parse them into the CRM. We check portal by portal during the audit, so before anything is signed you know which ones will be automatic and which ones will need the email route.
What happens to our current CRM?
If it works for you, we integrate with it and leave it where it is. If you have outgrown it, we migrate the data and build what it was never going to do. We have done both and we have no religion about it: what matters is that the agent receives the lead in seconds and that management can see the pipeline without asking anyone.
Can you set up the official WhatsApp Business API?
Yes. We open the account with a provider, get your message templates approved and connect the routing so each lead lands in the right agent's chat with the property already in context. Meta charges per conversation, so we estimate that cost with you against your real lead volume before you commit to anything.
How does a project start?
With a 30-minute audit where we map your portals, your CRM and the path a lead travels today. Within 48h you get a proposal with scope, phases and price. If custom real estate software development isn't what you need — if the fix is a setting in a tool you already pay for — we tell you on that first call.
Ready to boost your business performance?
Let's talk about building it together. No commitment.
No commitmentResponse within 24hProposal within 48h