Case · Shopify for DTC brands

A Shopify development company built around DTC brands

We are a Shopify development company working with DTC brands in the US and Latin America: custom Shopify development, private apps, ERP and 3PL integrations and checkout work on Shopify Plus — and, when the brand outgrows the platform, a migration path to infrastructure you own.

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A Shopify development company built around DTC brands

Where a growing Shopify store starts to leak

Shopify gets a DTC brand selling fast, and that is the point of it. What it does not solve is everything around the store: the app stack grows one subscription at a time, the ERP and the 3PL each keep their own version of the truth, and the parts of your operation that are genuinely specific end up being handled by somebody by hand, every day.

  • Abandoned carts left to the default recovery email
  • Shopify and your ERP showing different stock
  • A stack of apps doing what one private app would do better
  • 3PL and courier updates arriving as spreadsheets

What we build

Shopify development that fits how your brand operates

Shopify development that fits how your brand operates

Storefront, checkout and private apps

Theme and template work on Shopify and Shopify Plus, plus private apps for the logic the app store does not cover.

  • Theme and template development on Shopify
  • Checkout extensions on Shopify Plus
  • Private apps living in your own repository

Cart recovery and post-purchase

Email and WhatsApp sequences wired to Shopify checkout events: abandoned cart, post-purchase, review requests and failed payments.

  • Abandoned cart at 1h / 24h / 72h
  • Review request when the order is delivered
  • Failed-payment recovery with automatic retries

Your Shopify data, in one place

Orders, customers and campaigns pulled out of Shopify and the app stack into reporting you can read: AOV, LTV, retention and channel attribution.

  • Cohort retention and LTV by segment
  • Multi-touch attribution (not just last click)
  • Export to your data warehouse

ERP, 3PL and fulfillment integrations

Shopify connected to the systems that actually move the product: the ERP for stock and orders, the 3PL and couriers for shipping and tracking.

  • Bidirectional stock sync between ERP and Shopify
  • Orders to your 3PL, tracking back to the customer
  • Middleware when the ERP exposes no usable API

Typical situations

What we see in production

Skincare brand on Shopify

Pain

Cart recovery limited to the platform's default email.

Solución

Recovery sequences on email and WhatsApp, triggered by Shopify checkout events.

+22% carts recovered

Fashion brand with local production

Pain

The ERP held the real stock; the Shopify catalog showed another number.

Solución

Bidirectional ERP↔Shopify sync in real time.

Catalog and warehouse showing the same number

Outdoor brand selling B2C and B2B

Pain

Wholesalers needed their own prices inside the same catalog.

Solución

Private app with B2B pricing behind login on Shopify Plus.

One catalog, two sales channels

FAQ

What DTC brands ask us

Do you build on Shopify or replace it?

We build on it. Shopify and Shopify Plus carry a DTC operation well, and most of what brands ask us for is development around that: private apps, integrations, checkout and recovery flows. Replacing the platform only comes up when the numbers say so — transaction fees at your volume, or checkout and catalog rules the platform will not bend to — and then we plan a migration to infrastructure you own, module by module, with the store selling throughout. And if most of your revenue comes through physical stores and POS rather than the online channel, that is a retail problem before it is a Shopify one, and we say so.

Can you connect Shopify to our ERP and 3PL?

Yes. If your ERP has an API we use it; if it only exports CSV or spreadsheets, we work with that and add validation and alerts for when something does not match. Stock syncs both ways so the catalog and the warehouse agree, orders move one way into the ERP and the 3PL, and tracking comes back to the customer on your own domain. Where the ERP exposes nothing usable, we put middleware in between instead of pretending the integration is direct.

What is a private Shopify app and when do we need one?

A private app is a custom app installed only on your store, for logic the app store does not cover — or covers with four subscriptions stacked on top of each other: B2B pricing rules, bundles, subscription logic, custom order routing. It runs against the Shopify APIs, it lives in your repository and the code is yours, so it does not turn into another monthly line item you cannot leave.

How does a project start?

With a free 30-minute audit where we go through your store, your app stack and the integrations you already have. Within 48 hours you get a written proposal with scope, phases and price. From there you work with the same people throughout: we act as your Shopify development agency — and your Shopify Plus agency when the store is on Plus — not a rotating pool of contractors. And if Shopify already does what you need and the honest answer is to change nothing, we tell you on that first call.

Ready to boost your business performance?

Let's talk about building it together. No commitment.

No commitmentResponse within 24hProposal within 48h