Skincare brand, 80 SKUs
Pain
SaaS apps cost more than the team.
Solución
Migration to owned stack with everything integrated.
−USD 18,000/year in fees and apps
Case · DTC ecommerce
Your brand, your platform, your data
We build DTC stores with a modern stack (Next.js + NestJS + PostgreSQL) connected to your ERP, with automated recovery, multi-courier fulfillment and real analytics. The code is yours, no perpetual rent.
What ecommerce SaaS won't tell you
A growing DTC brand quickly discovers SaaS gets tight: per-transaction fees, app stack growing, customizations getting expensive, and data living on the platform. As average order value climbs, so does the bill.
- Abandoned carts without automated recovery
- ERP and store disconnected, stock overwritten or hidden
- Analytics fragmented between GA4, platform and ads
- Failed payments without smart retry or notification
What we build
Your DTC stack, no vendor lock-in
Modern storefront
Next.js with SSR + ISR, excellent performance, native SEO, optimized checkout and cart that persists across devices.
- Lighthouse > 95 across all metrics
- Persistent cart with optional auth
- One-page checkout with guest mode
Recovery and post-purchase
Email + WhatsApp with sequences for abandoned cart, post-purchase, reviews, second sale and failed-payment recovery.
- Abandoned cart at 1h / 24h / 72h
- Review request when order arrives
- Failed-payment recovery with smart retry
Real analytics
Dashboard with raw data from your store: AOV, LTV, retention, top products, channel attribution and cohorts.
- Cohort retention and LTV by segment
- Multi-touch attribution (not just last click)
- Export to your data warehouse
Integrated fulfillment
Multi-courier with real-time quoting, automatic label generation and tracking visible to the customer.
- Major LATAM and US carriers
- Automatic labels and manifests
- Embedded tracking on your own domain
Real cases
What we see in production
Fashion brand with local production
Pain
Real stock in ERP, store showed a different number.
Solución
Bidirectional ERP↔store sync in real time.
Zero overselling in 6 months
Outdoor B2C+B2B store
Pain
Needed differentiated pricing for wholesalers.
Solución
Single catalog with B2B prices behind login.
One backend, two sales channels
FAQ
What DTC brands ask us
Why not just use a SaaS ecommerce platform?
If you're starting and selling < 200 orders/month, a SaaS platform works. As you grow, fees, apps and customization limits start to hurt. That's where we come in.
How long does it take to migrate from a SaaS or open-source platform?
8 to 14 weeks for a brand with 50-500 SKUs, including catalog import, customers, historical orders and core integrations (ERP, courier, payments).
Does it work with my ERP?
Yes. We've integrated the major ones in LATAM. If your ERP has API or exports CSV/spreadsheet, we integrate. Otherwise we evaluate middleware. Sync is bidirectional for stock and unidirectional for orders.
Who maintains the store afterwards?
You decide. We maintain with monthly SLA, train your team to maintain, or hybrid: large features with us, fixes with your team. The code is yours from day 1.
Ready to put your channels on autopilot?
Let's talk about your project. No commitment, no pressure.
No commitmentResponse within 24hProposal within 48h